Evolo is an up-and-coming architecture magazine with groundbreaking content, however, eclectic in its current form. I felt that keeping the magazine more centered to a strong brand would help it feel more contemporary, while also allowing the content to get across more consistently. Centering the refreshed brand around the young feel of the publication resulted in a stronger and more unified magazine that strengthened the brand’s overall look and feel while retaining its current, cutting edge content.